100% Pure NZ brand tops international survey

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By Online editor on Mon, 21 Sep 2009
News: Business
Tourism New Zealand's efforts at promoting the country with its "100 Percent Pure New Zealand" slogan have paid off, topping an international branding survey.

The survey, published by the United Nations World Tourism Organisation and European Travel Commission, asked 165 national tourism organisations which countries they considered to be good at destination branding.

New Zealand topped the nominations, ahead of India, Spain, Australia, Dubai and Ireland.

Tourism New Zealand Chief Executive George Hickton said the result was a "fantastic" reinforcement of the effort and perseverance that had gone into building the 100 Percent Pure New Zealand brand.

 

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Reality is quite different

Submitted by MDownes on Mon, 21/09/2009 - 3:39pm.

This country is hardly "100% Pure". The reality is quite different so why are we promoting a lie? We are one of the largest generators of rubbish per head of population in the world and have definitely been the most efficient at removing native forests. I think surveying tourists who come here to see if their view of the country after their visit fits with the "100% Pure" brand is called for.

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