US regulators are working to lift the smokescreen
clouding the ingredients used in cigarettes and other tobacco
products.
In June, tobacco companies must tell the Food and Drug
Administration their formulas for the first time, just as
drugmakers have for decades.
Manufacturers also will have to turn over any studies they've
done on the effects of the ingredients.
It's an early step for an agency just starting to flex
muscles granted by a new law that took effect last June that
gives it broad power to regulate tobacco far beyond the
warnings now on packs, short of banning it outright.
Companies have long acknowledged using cocoa, coffee, menthol
and other additives to make tobacco taste better. The new
information will help the FDA determine which ingredients
might also make tobacco more harmful or addictive. It will
also use the data to develop standards for tobacco products
and could ban some ingredients or combinations.
"Tobacco products today are really the only human-consumed
product that we don't know what's in them," Lawrence R
Deyton, the director of the Food and Drug Administration's
new Centre for Tobacco Products and a physician, told The
Associated Press in a recent interview.
While the FDA must keep much of the data confidential under
trade-secret laws, it will publish a list of harmful and
potentially harmful ingredients by June 2011. Under the law,
it must be listed by quantity in each brand.
Some tobacco companies have voluntarily listed product
ingredients online in recent years but never with the
specificity they must give the FDA, said Matt Myers,
president of the Campaign for Tobacco-Free Kids. For example,
Altria Group Inc., based in Richmond and the parent company
of the nation's largest tobacco maker, Philip Morris USA, has
posted general ingredients on its web site since at least
1999.
Cigarette makers say their products include contain tobacco,
water, sugar and flavorings, along with chemicals like
diammonium phosphate, a chemical used to improve burn rate
and taste, and ammonium hydroxide, used to improve the taste.
Scientific studies suggest those chemicals also could make
the body more easily absorb nicotine, the active and
addictive component of tobacco.
"Until now, the tobacco companies were free to manipulate
their product in ways to maximize sales, no matter the impact
on the number of people who died or became addicted," Myers
said. "The manner of disclosure previously made it impossible
for the government to make any meaningful assessments."
About 46 million people in the US, or 20.6% of the country's
adults smoke cigarettes, according to the Centres for Disease
Control and Prevention, down from about 24% 10 years ago. It
also estimates that about 443,000 people in the US die each
year from diseases linked to smoking.
Tax increases, health concerns, smoking bans and social
stigma continue to cut into the number of cigarettes sold,
which were estimated to be down about 12.6% in the third
quarter compared with the same period last year.
Cigarettes and their smoke contain more than 4000 chemicals;
among them are more than 60 known carcinogens, according to
the American Cancer Society. But scientists say they can't
yet tell all they'll learn from the new data because so
little is known about how the chemicals combine to affect
people.
"The reality is that we have known so little over time that
it's difficult to know with much accuracy what getting a good
look is going to tell us about what we could do in the
future," said Dr David Burns of the University of
California-San Diego, scientific editor of several surgeon
general reports on tobacco.
The real test is whether the FDA acts on the information it
receives, said David Sweanor, a Canadian law professor and
tobacco expert.
Canadian authorities are collecting similar data, but they
haven't taken much action based on it, which is critical, he
said. The European Union also has similar submission
requirements. Altria has supported what it has called "tough
but fair regulation." But its chief rivals - No. 2 Reynolds
American Inc., parent company of R.J. Reynolds, and No. 3
Lorillard - opposed the law.
They said it would lock in Altria's share of the market
because its size gives it more resources to comply with
regulations and future limits on marketing under the law.
Altria's brands include Marlboro, which held a 41.9% share of
the US cigarette market in the third quarter, according to
Information Resources Inc.
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