Making poor food choices has nothing to do with access and
price, but affordability, with economic constraints the
biggest factor in determining what people will put in their
shopping trolley.
Australian and New Zealand-based research shows food is both
abundant and relatively equal in terms of quality, cost and
availability, but those on lower incomes spend more of their
cash to feed themselves.
The issue of the cost of good nutrition and the stress
affording food can cause, will be discussed at the Dietitians
New Zealand national conference in Dunedin this week.
Flinders University School of Medicine associate dean Prof
John Coveney said there were assumptions that poorer people
did not eat healthy foods because they did not have the
knowledge to eat well, and did not have access to healthy
food.
However, Prof Coveney studied the availability and cost of
healthy food in metropolitan Adelaide by comparing prices of
a 52-piece "healthy food basket" and found "there was no
difference in the price of food in high income or low income
areas".
"We could not say healthy food was more expensive in low
income areas, nor was it less available."
The problem arises in the affordability of the healthy food
basket.
Those on high incomes spent just 9% of their income on
healthy food, compared with low earners, who spent about 30%
of their income.
"A lack of support to manage such a tight budgetary situation
results in `food stress'," he said.
Making healthy food cheaper would encourage people to eat
better.
"We need to make healthy choices easier, and unhealthy
choices harder."
This belief was backed by "the most important" public health
study done in the last 15 years - the Supermarket Health
Options Project, which was conducted in New Zealand and led
by the University of Auckland in 2008 and 2009.
The project found if the price of healthy food was reduced by
12.5%, people would buy more of it.
On the other hand, tailored education about nutrition had no
impact.
He also believed a "fat tax" would not be helpful, because
disadvantaged people tended to eat more fast foods and taxing
such food would only further disadvantage them, he said.
This disadvantage resulted in lower "food security" for lower
socio-economic households, as University of Otago
nutritionist and PhD student Claire Smith found.
Food security relates to a person's ability to access enough
food to live an active and healthy life.
Ms Smith's Family Food Environment Survey, conducted in
Dunedin and Wellington in 2007 and 2008, found 60% of New
Zealand households were food secure, 30% were moderately
secure, and 10% had low food security.
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