Luana Mazotti and Caio Komatsu. Photo from Instagram.
Brazilian bloggers Caio Komatsu and Luana Mazotti have,
between them, almost five million readers.
Their popularity on social media has proved too hard to
resist for the marketers of Dunedin's two main tertiary
The pair, whose popular culture blogs Fail Wars and Puro
Veneno are a sensation in Brazil, have been brought to the
city to study - and attract other international students.
Mr Komatsu (25) will study outdoor adventure leadership at
Otago Polytechnic while Ms Mazotti (24) will study English at
the University of Otago language centre.
Their visit is backed by Education New Zealand (ENZ), the
government agency responsible for marketing New Zealand to
international students, with the support of Conversa, an
education social media consultancy.
A spokeswoman for ENZ said that during their 10-week stay the
pair would produce video diaries and blogs to share their
insights into New Zealand's lifestyle, culture, and
attractions with their blog followers.
They would also advise the institutions on how to better
engage with Brazilian youth.
University language centre and foundation year chief
executive Roger McElwain said it was a ''fantastic
opportunity to develop a relatively new market for us''.
''Brazil is one of the most socially connected countries in
the world, and this opportunity to engage with Brazilian
students on social networks allows us to connect with them,''
he said. Otago Polytechnic director of internationalisation
Marc Doesburg was also excited about the opportunity to gain
exposure in Brazil.
''Otago Polytechnic is very aware of the potential of the
Brazilian market, and we are excited about engaging with
blogging as a social medium to connect with a young and
ENZ general manager, marketing and channel development
Kathryn McCarrison said using ''admired and connected social
media personalities like Caio and Luana'' was an ''innovative
approach'' which it hoped to use for other markets.
Mr Komatsu said New Zealand was home to two of his greatest
passions, ''Lord of The Rings and beautiful scenery''.
''Beyond that, everyone has always told me that New Zealand
it is one of the most welcoming places in the world,'' he