Gandalf walks through Middle Earth in the new Hobbit
poster. Or is it Newcastle? Photo: supplied
The film industry's version of JRR Tolkien's Middle Earth
is being touted as "100 Per Cent Pure New Zealand" but there is
also a slice of English countryside.
The UK's Northumberland Gazette reports a teaser image shows
the wizard Gandalf striding through countryside which is
allegedly local landscape north of Newcastle in the UK.
The Hobbit movies have been filmed in New Zealand and Tourism
New Zealand is spending the bulk of its $65 million budget
piggybacking on the shooting locations, with a "100 Per Cent
Middle Earth, 100 Per Cent Pure New Zealand" campaign.
Tourism NZ was not immediately available to comment on
whether the image - which features on a sole promotional
poster - would dent its campaign impact.
Northumberland Gazette reader Phil Murray spotted the
likeness between the poster and a view from near where he
"I was stunned when it matched up perfectly - even the field
boundaries immediately around the castle were the same in the
poster as in real life," he said.
"Quite why they chose to base the image on Edlingham Castle
is anyone's guess, but it's funny to think that a little bit
of Northumberland will forever be Middle Earth."
Meanwhile, The Hobbit's director Sir Peter Jackson has
announced that as part of Tolkien Week, the 75th anniversary
of the book's publication, that a new Hobbit trailer will be
released on Wednesday.
The Hobbit, which is being released in three parts, has been
shot in 3D and at 48 frames a second, twice the speed that
has been the standard since the 1920s.
The first movie will have its world premiere in Wellington in