Daniel Craig is the current James Bond.
James Bond films are twice as violent as they used to be,
according to researchers at Otago University.
The team analysed 22 official franchise films, from Dr No in
1962 to Quantum of Solace in 2008 to test the theory that
popular movies are becoming more violent.
They found that rates of violence increased significantly and
there was an even bigger increase in portrayals of severe
violence - acts likely to cause death or injury if they
occurred in real life.
While Dr No featured only 109 trivial or severely violent
acts, there were 250 violent acts in Quantum of Solace. The
latter film featured nearly three times as many acts of
In counting and classifying violent imagery in the films the
researchers used a scheme modified from a US 1997 National
Television Violence Study.
Violent acts were defined as attempts by any individual to
harm another and classified as severe (such as punching,
kicking, or attacks with weapons) or trivial violence (such
as a push or an open-handed slap).
The research is newly published online in the US journal
Archives of Pediatric & Adolescent Medicine.
Study co-author Associate Professor Bob Hancox of the
Department of Preventive and Social Medicine says the popular
films are seen by many children and adolescents and their
increasingly violent nature is concerning.
"There is extensive research evidence suggesting that young
people's viewing of media violence can contribute to
desensitisation to violence and aggressive behaviour,"
Associate Professor Hancox said.
The increase in violent content of Bond movies likely
reflects a general increase in the exposure of young people
to media violence through similarly rated popular films, he
The latest Bond film, Skyfall, was not included because it
was unreleased at the time of the study.