Nintendo pioneer Hiroshi Yamauchi dies

Hiroshi Yamauchi. Photo Reuters
Hiroshi Yamauchi. Photo Reuters
Former Nintendo Co Ltd President Hiroshi Yamauchi, who built the company into a video game giant from a maker of playing cards during more than half a century at the helm, has died of pneumonia. He was 85.

Yamauchi was the third-generation head of the family-run business, founded in the ancient Japanese capital of Kyoto in 1889 as a maker of playing cards, and served as president from 1949 until 2002. He was an executive adviser to the company at the time of his death.

Under his leadership, the company developed the Famicom home game console and the Game Boy handheld player that helped to usher in the era of home game machines, which in more recent years has been dominated by Nintendo's Wii, Sony Corp's PlayStation, Microsoft Corp's Xbox.

Yamauchi was listed by Forbes magazine as Japan's richest man just five years ago, when Nintendo was flying high with the launch of the Wii with its motion-sensing controller, although the company's fortunes have since faded as smartphones displace consoles among gamers. His net worth at that time was estimated at $7.8 billion.

He was ranked 13th on the latest Forbes Japan list released this year, with an estimated net worth of $2.1 billion.

Yamauchi bought the Seattle Mariners U.S. major league baseball team in 1992 when the franchise was struggling, although it was later taken over by Nintendo of America Inc.

Add a Comment

Our journalists are your neighbours

We are the South's eyes and ears in crucial council meetings, at court hearings, on the sidelines of sporting events and on the frontline of breaking news.

As our region faces uncharted waters in the wake of a global pandemic, Otago Daily Times continues to bring you local stories that matter.

We employ local journalists and photographers to tell your stories, as other outlets cut local coverage in favour of stories told out of Auckland, Wellington and Christchurch.

You can help us continue to bring you local news you can trust by becoming a supporter.

Become a Supporter