Beyonce will be performing at the MTV Video Music Awards.
Photo by AP.
Before the MTV Video Music Awards settle into its annual
teenybopper party, the ceremony will have a tender moment.
Janet Jackson will kick off the show on Sunday night with a
tribute to her late brother. Michael Jackson's death on June
25 was soon-after followed by the BET Awards (where Janet
Jackson also appeared), but MTV was the music network with
which the King of Pop was more aligned.
Though MTV dragged its feet at first in showing the music
videos of black artists, the network's meteoric rise in the
1980s came in tandem with Jackson's, whose music videos such
as Thriller and Bad set the standard for
the form.
The VMAs are familiar ground for the family. Janet Jackson
has won nine VMAs. Michael Jackson famously opened the 1994
VMAs by kissing his then-wife, Lisa Marie Presley.
MTV will also premiere the trailer for This Is It,
the documentary about Jackson's preparations to hold 50
concerts in London.
"There's obviously lots of emotion around Michael and the
memory of Michael, but I think it's going to be a pretty
celebratory kind of night all around," said Dave Sirulnick,
the show's executive producer and vice president of
production at MTV.
"It's all about that balance."
Sirulnick declined to give specifics to the Jackson tribute,
but said that there's been "quite a few people working hard
on it for quite a number of weeks now."
Since the Jacksons' heyday, though, the importance of videos
has diminished greatly - a development ironically evident at
the Video Music Awards. The network's trademark Moonmen
trophies will be handed out (Beyonce and Lady Gaga lead the
pack with nine nominations), but the awards will be a minor
part of the spectacle.
Instead of a parade of speeches, the ceremony will include
performances from Beyonce, Jay-Z, Green Day, Lady Gaga,
Taylor Swift, Muse and Pink. The rapper Wale and go-go band
UCB will serve as the house band.
Twilight, the teenage vampire sensation, will also
be a constant presence. Footage from the eagerly anticipated
sequel, New Moon, will be presented by the film's
stars Robert Pattinson, Kristen Stewart and Taylor Lautner.
Ashley Greene, a co-star in New Moon, will serve as
a fashion correspondent on the red carpet.
"It's an opportunity for a worldwide audience to look in and
see what is hot right now - what is at the epicenter today,"
said Sirulnick.
Last year's host, British comedian and actor Russell Brand,
returns for a second time to preside over the festivities. In
his first time hosting, Brand memorably mocked the Jonas
Brothers' purity rings.
This year's VMAs will be broadcast live on MTV and MTV.com
from Radio City Music Hall in New York, beginning at 9 p.m.
EDT.
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