The Apprentice New Zealand: The contestants

Profiles of all 14 contestants on the new series of The Apprentice New Zealand.

Karen ReidKaren Reid (33)

Auckland
Self-employed alternative medicine

What is the most interesting thing about you?

"My twin sister and I won the Asia-Pasifika Section of Style Pasifika NZ Fashion awards 2006 and were highly commended overall.

"The garment is called Uomu Korowai, a cloak made from more than 1000 white chicken feathers, and was a fusion of a Maori cloak and a Japanese kimono."

What tactics will you use on the show?

"Clear communication at all levels, passion, integrity, truthfulness, strong leadership, `can do' attitude, strong and positive intention to win.

"I will not sleep if that is what it takes to win and get the job done well."

What makes you angry?

"People who prejudge others.

"People who lie."

Kirsty Parkhill.Kirsty Parkhill (35)
Wellington
Business development manager

What is the most interesting thing about you?

"I speak bad Moroccan Arabic and I can't leave for work in the mornings until I get my gossip fix from Nelson."

What tactics will you use on the show?

"To be honest, work hard, and to remember that, as an individual contestant, teamwork and adapting to change can be a hard-fought win."

What makes you angry?

"People who are ill-informed.

"People who use excuses as answers.

"Cruelty."