When Henrietta Purvis drove through Waikouaiti on the day
before the local rodeo last year, she was blown away.
Not only was the township literally painted pink, but also,
when she called into the bakery, even the bread was pink.
It was validation that not only the Waikouaiti Rodeo Club,
but also the wider community, had embraced the concept of
Tough Enough To Wear Pink.