Pleasantries abandoned, hundreds of Dunedin women
tore at clothing racks in search of discounts at the iD
Designer Sale inside the Dunedin Public Art Gallery
The event marked the start of the 14th annual iD Dunedin
Fashion Week, which will be officially launched at an Otago
Daily Times function tonight.
A limited number of people were allowed into yesterday's sale
at a time, and the queue reached capacity before the sale
opened at 11am.
By its close at 4pm, more than 500 feverish fashion hunters
had been through the many coats, dresses, shoes, accessories
and fabrics on offer.
NOM*d, Charmaine Reveley, Plume, Arthur Barnett and Waughs
garments were discounted, alongside a selection of other
labelled clothing from Dunedin and further afield.
More than a dozen stalls were
set up inside the gallery, as well as a cocktail bar and
pamper lounge where women could get their hair, nails and
Organisers were thrilled with the success of the sale - a
precursor to daily iD events throughout the week, culminating
in the iD International Emerging Designer Awards on Thursday
night and the iD Dunedin Fashion Show at the Dunedin Railway
Station on Friday and Saturday nights.
iD committee chairwoman Susie Staley said yesterday's sale
was a ''fantastic start'' to a week which promised to ''keep
getting better'', with fashion events including breakfasts,
hat and hair art workshops, film and theatre, exhibitions and
The Golden Centre Mall will host free style seminars,
designer appearances and shows, functioning as the iD hub.
Dunedin's central library will feature a geek-chic catwalk
show tomorrow night. Tickets to the main events had sold
well, organisers said.