Dunedin dress historian Dr Jane Malthus views the collection she created for Toitu Otago Settlers Museum in conjunction with the start of this year's iD Dunedin Fashion Week. A standout garment is the Japanese-inspired voided velvet evening cape from around 1910 (foreground). Photo by Craig Baxter.
Fashion fever hits Dunedin today at the start of iD Dunedin
This morning, hundreds of label lovers are expected to queue
for the fourth annual iD Designer Sale at the Dunedin Railway
Station - the first official iD event of the week.
It starts at 9.30am and for the first time is being staged
alongside the Otago Farmers Market.
Reduced price garments, samples, material and accessories by
Dunedin designers and others showing in the iD Dunedin
Fashion Show are on offer.
Last year's sale at the Dunedin Public Art Gallery attracted
more than 500 mostly female shoppers, who were allowed inside
at staged intervals as a crowd control measure.
Today's sale includes labels Nom*D, Charmaine Reveley, Claire
Bloom, DADA, Waugh's, Jane Sutherland, Precious Peg and Zip
At the same time, The Vintage Roundup will bring retro
garments, accessories and crafts from various Dunedin
collectors and sellers together at a pop-up store in Moray
Although not an official iD event, the roundup was organised
to coincide with the many fashion-related events happening in
Dunedin at present, organiser Tannia Lee said.
The market-style sale was first held last March and had
proved popular, Mrs Lee said.
''It's to celebrate the vintage scene, which is a big part of
the Dunedin fashion culture,'' she said.
Also launched to coincide with iD is a new clothing
exhibition at Toitu Otago Settlers Museum.
Dunedin dress historian Dr Jane Malthus curated the
exhibition using garments from the museum's archives.
It features about 18 pieces, predominantly coats, jackets and
capes, as well as hats and gloves.
Dr Malthus said she focused on the cultural formality of
outerwear through the decades, from about 1840 to 1970.
''Up until recent times people put on overcoats, hats and
gloves to go out into the street and I wanted to reference
that piece of etiquette or tradition,'' she said.
Garments include those brought to Dunedin by early settlers,
a 1940 musquash fur coat made in Dunedin, and a
Japanese-inspired voided velvet cape from around 1910.
The exhibition will run for about 12 months, before it is
replaced by a new clothing arrangement in time for next