Dunedin woman Rebecca Meikle and her son Sam browse through clothing racks at the iD Designer Sale in the Dunedin Railway Station on Saturday. Photo by Gregor Richardson.
It is not about what was spent but what was saved at the iD
Designer Sale in Dunedin on Saturday.
Hundreds of people, mostly women, honed their mathematical
skills by calculating the differences in retail and sale
prices, thereby justifying multiple purchases.
Karen Walker jewellery for $20 - think of the saving! Less
than half price Charmaine Reveley, ditto.
More than 100 people were queueing outside the Dunedin
Railway Station Porters' Lounge before the sale opened at
9.30am, and a steady stream of shoppers browsed clothing
racks and accessory-laden tables until the doors closed at
iD committee member Cherry Lucas said those involved were
thrilled about how successful the sale was.
''We reckon about 95% of people left with something. Nom*D
only had about 30 pieces left, the clothing racks were
stripped and everyone was really happy,'' she said.
A group travelled from Auckland especially for the sale,
which attracted a younger crowd than usual, Ms Lucas said.
The new location, closer to the student quarter and beside
the Otago Farmers Market, brought in extra shoppers, she
It was also the first time the sale had been held on a
Dunedin woman Rebecca Meikle, who browsed the racks with her
11-year-old son Sam, said it was the first time she had been
to the annual event.
''We just stumbled upon it,'' she said.
Others have flocked religiously to the sale since its
For many, it provides the best opportunity to own coveted
designer garments and claim a piece of Dunedin fashion from
labels including Nom*D, Charmaine Reveley, Waugh's and Dada.
Jane Sutherland and Claire Bloom represented Central Otago
chic, and a selection of pieces by Auckland designers Karen
Walker and Kate Sylvester were offered, as well as swathes of
fabric for the more hands-on fashionistas.