Grinding out a living in any old job did not appeal to
Amy-Rose Goulding. Nor did waiting years to start her own
fashion label, as Sarah Harvey reports.
Many people starting a fashion label take years to get up the
courage to create a range and get it out there.
But Amy-Rose Goulding took life in the fast lane.
A "lockbox" of fashion design ideas was inside her, screaming
to get out. Earlier this year, she started her label, Julian
Danger; a couple of months later she had created her debut
winter collection, and then she made the gutsy decision to
take the collection to Air New Zealand Fashion Week.
A debut collection shown at a national fashion week is almost
unheard of.
Goulding (23), of Queenstown, realises she was brave, but the
gamble has paid off.
She left fashion week with the prospect of national buyers
and has aspirations to take her clothes international as
well.
"I wanted to come out with a bang. I thought 'why wait?"'
Goulding went up to fashion week two weeks ago and set up a
stall, working 10-hour days on the Tuesday, Wednesday and
Thursday.
Anyone who came in and out of a show would look at the stalls
in the exhibition space.
She said many people asked where her shop was, and they were
"really surprised" when she told them this was her debut
collection.
"There were so many ideas whizzing around in my head. I
wasn't satisfied doing nothing. I know it was pretty brave,
but it felt like the right thing to do."
Goulding says she has always had a "passion bordering on
obsession to create garments".
A name, residential address, and (preferably residential) telephone number is required from readers who comment on ODT Online. These details will not be visible to site visitors.