Flower is the fashion power this summer, Emily Cannan
As the weather is warming and gardens are coming to life with
new blooms, a huge surge in floral patterns and bright
colours is also walking our famously black-on-black-on-black
Dunedin fashion streets. A wide variety of shops, styles and
garments are taking spring literally, using everything from
bold tropical prints, to subtle paisleys, clashing floral
combos, vintage florals and bright candy hues.
Denim is looking refreshed with many stores and designers
offering a variety of floral skinny jeans. Floral jean-styles
at Glassons ($49.95) are proving hugely popular, and the
newly remodelled store is currently flooded with spring
items. Floral lace in creams and salmon tones feature on the
racks, next to bright floral shift-dresses and neon
Even socks are looking pretty in prints and bright colours
with lace trimmings.
Evie Forno, owner of Quest Skate Store, has noted the
increase in popularity of floral designs this season. Even in
men's ranges, brands like Allabouteve, Jorge and Afends are
all in on the floral buzz.
"Most of the women's brands, and a few of the men's feature
floral on various garments in their collections - it seems
like more earthy tones for guys, and girls with pinks, white
"We have nearly sold out of all our men's pieces, and the
Afends 'Fixed & Broke' shirt ($109) has been a standout.
"In the women's ranges, the amazing 'Lizzy' blazer from Jorge
($129) has sold really well. We've seen loads of women's
pants in floral prints, dresses, shirts and hats. So far it
seems that pants and dresses are where the floral's at."
Slick Willy's owner Amy Henderson isn't surprised by the
floral trends this season,"I think floral has always been
fashionable, it has been on our shelves as long as I can
remember and there is plenty more to come - even for winter
2013 too. I noticed this year at fashion week the trend is to
be super matchy-matchy, wearing the same print on the top as
on the bottom - cool if it's done right.
"We had a Stolen Girlfriends Club poppy-print T-shirt dress
arrive last week and sell out within one day. This print is
super-popular - partly because of the design, but I think
it's mainly because this designer is really popular too.
"My own favourite piece at the moment is the silk floral and
dagger print by Blak Luxe. I love the colours she has used
and I think it's cool she mixed something so feminine with
daggers for a bit of a subtle bad-ass feel."
If you're not sure about committing to a fully floral outfit,
why not add a subtle touch of spring in your accessories?
Sunglasses, bags and clutches, scarves and jewellery are all
getting in on the bloom factor.
At Andrea Biani shoe store "Damsel" platform boots by Jeffery
Campbell ($199) are finished in a classic floral tapestry
fabric and though reasonably high-rise, would be an
eye-catching option in any wardrobe. The Briarwood collection
of leather clutches and bags are also spring-focused,
particularly the larger "Findlay" bag ($399) in soft red
leather with floral impressions.
For more wallet-friendly additions to your wardrobe check out
Kmart's wide selection of clothing for spring and summer -
chiffon floral singlets and floaty maxi-dresses in bold
So brighten your wardrobe this spring and summer, invest in a
bold floral print, or keep it subtle with some vivid
accessories ... either way, just think bright, vibrant,
- Emily Cannan.