Dunedin eco fashion designer Fiona Clements is preparing to
send a collection to Auckland for a sustainable fashion
show as part of the month-long Ecofest North event starting
on March 15. Photo by Peter McIntosh.
Saving fabric to save the world, Dunedin fashion designer
Fiona Clements is determined to bring style to the masses
without sacrificing her conscience.
The Port Chalmers resident has built up her label Senorita
AweSUMO, and has just been asked to showcase her graduate
collection - from her time at Otago Polytechnic - at a
month-long eco festival in and around north Auckland.
Three outfits from her 2011 collection Chimerical Conundra,
constructed from donated and found fabric scraps, will be
modelled in the Ecofest North fashion show at Birkenhead on
Miss Clements (33) said having her garments in the MUST
Sustainable Fashion Showcase would boost her profile and help
spread the good word about ethical fashion.
''It's being organised by a group of young people who are
into sustainability, which I think is really important. I'm
trying to show people that it's possible to be fashionable
and have fashion but not kill yourself or hurt other people
in doing so.''
Miss Clements was part of an international ethical fashion
forum, aimed at transforming the ''unsustainable'' global
She was selected to show her graduate collection in the 2012
iD Dunedin Fashion Show, and this year has been preparing
garments from her latest collection Te Warewhare Whakapau for
the 15th anniversary iD Dunedin Fashion Show in April.
Miss Clements said the literal translation of her menswear
and womenswear collection was ''the warehouse consumed'' and
it was constructed entirely from fabric found in Dunedin.
''I also used some garments from transfer stations which I
embroidered. It's about showcasing what's actually already
out there and utilising commercial offcuts and found items.''
Te Warewhare Whakapau, her first 10-piece collection, was
shown last September at the New Zealand Eco Fashion Exposed
show in Wellington.
Miss Clements said after iD she would prepare her next
collection for the annual Wellington show, in July this year.
She hoped it could link to a London event later this year.
''I'm hoping to take a range of basics to Wellington which I
can possibly mass manufacture. I'm looking at zero-waste
pattern-making and also getting in contact with local
manufacturers to do that for me.''
Miss Clements was also preparing to open her fashion studio
in central Dunedin.