A world first, the "elegantly sexy, feel good underwear" is absorbent, waterproof, pad-free and machine-washable.
ConfiTEX says a million New Zealanders -- a quarter of the population -- experience incontinence.
Company founders, alpine ski racers Mark Davey and Frantisek Riha-Scott, began by designing performance underwear for athletes.
But they soon discovered that a much bigger need wasn't being met.
Now, after three years of development, they have launched their innovative underwear range.
"We've had people literally tell us it's been life-changing for them," says Mr Riha-Scott.
Aimed at mothers and sportsmen and women, the underwear is based on high-tech sports fabrics.
It wicks away moisture using the body's heat and can absorb a cup-full of fluid throughout the day.
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