Let's say you're a man with a mullet. And what you really
want is a woman who wants a man with a mullet.
What's a fellow to do? Well, sign up for MulletPassions.com,
of course.
And watch the mullet sparks fly! It seems like a joke.
And maybe it is, sort of, but the site is legitimate and
free.
MulletPassions is just the extreme end of the blossoming
world of niche online dating sites.
Unlike general sites such as Match.com that cast as wide a
net as possible, these forums are self-selecting, based on
interests, ethnicities or dating preferences.
"We've seen a major growth in the niche market of online
dating," says Joe Tracy, publisher of Online Dating
Magazine.
"The reason we believe we're seeing that is that when a
company wants to break into the online dating market and get
a piece of the pie, they have no ability to compete with
Match.com and E-Harmony . . .They're seeing more success by
targeting a specific passion."
Hence: Golfmates.com, Deafsinglesconnection.com,
SingleParentLove.com and BikerKiss.com.
MulletPassions, in fact, is just one of more than 100 niche
sites run by Passions Network, an umbrella company with
online social networks for yoga lovers, atheists, truckers
and vegans.
The most popular of the lot? LargePassions.com, for
full-figured daters and their admirers.
NativeAmericanPassions.com is close behind.
Passions Network has 800,000 registered users, most of whom
pick several sites to post profiles.
"The underlying concept of the whole network is, it should be
easier to break the ice if you already have something in
common," explains company founder Michael Carter.
They say there's someone for everyone.
Now there's a dating site for everyone, too.
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