Je T'aime: A unique eye for wedding style

Joy has been sewing since she was 7, involved in theatrical costuming for local productions for 10 years and developed her own costume hire business in which she was renowned for her Victorian period costumes. She then became part of the sewing team for the Lord Of The Rings movie costumes, then finally moved to Dunedin and opened Je T'aime Bridal Boutique.

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Joy has that burning excitment and passion for designing amazing gowns using her unique insights and sewing techniques. She has that eye for detail that allows her to transform a piece of fabric into a dream wedding gown.

Being in this business for this amount of time means that she has an amazing insight into how brides-to-be think and is always at hand to ensure they make smart decisions.

We asked Joy what are the most common mistakes new brides make when shopping for a gown and she came up with three:

- Confusion over too many dress styles - girls are getting confused with too many styles when good solid advice from an expert is all that's needed to get a clearer idea of the tone of the wedding so you can choose the right style.

- Ordering your dress too late - another big mistake is ordering their gown too late as it takes around four months to import a gown from overseas.

- Too many people involved in the decision making process - while the advice of bridesmaids and mothers of the bride can be useful, too many conflicting ideas can create a lot of confusion.

Even though Joy loves making dresses she admits that service is more important and views working with her clients as a privilege.

"Every bride wants something out of the ordinary, coloured or themed or just 'out there', these clients are the most fun to work with", Joy said.

Joy from Je T'aime Bridal Boutique has had a lifetime full of fashion and designing dresses and offers expert guidance and of course an eclectic range of dresses with a new beautiful range on the way (photos are at the top of this article).

Come in and see Joy at 95 Cumberland Street

Go to www.jetaimebridal.co.nz to see the exquisite range.