City firms on top of sports app game

iPhone app developer George Sealy (front), Sparc high-performance consultant Richard Young (left) and Igtimi owner Brent Russell. Photo by Jane Dawber.
iPhone app developer George Sealy (front), Sparc high-performance consultant Richard Young (left) and Igtimi owner Brent Russell. Photo by Jane Dawber.
Millions of dollars are being poured into researching and developing technology for New Zealand's high-performance athletes to help give them an edge on the competition. Much of that money is being spent by Dunedin technology entrepreneurs. Business editor Dene Mackenzie investigates.

If there is an edge to be gained by New Zealand's elite athletes as they prepare for the 2012 Olympics, then chances are technology developed in Dunedin will be a major factor in keeping ahead of the competition.

Millions of dollars are being invested in research and development in the city as entrepreneurs put their skills to the test to help the athletes become even better at what they do.

Sometimes, the sporting applications come from technology already developed but needing to be tweaked to become a sports application.

Other times, the sporting application had already been developed, but more refinements were needed as demands from athletes and coaches became more detailed.

The man overseeing much of this exciting technological development is Richard Young, a high-performance consultant with Sparc (Sport and Recreation New Zealand).

Mr Young and his family moved to Dunedin from Auckland about four years ago because of the contacts he had made within the tight-knit technology industry.

He figured it was better to be within a kilometre or two of the people he was dealing with than the length of New Zealand.

Was it worth the shift, the Otago Daily Times asked Mr Young.

"For Dunedin, there is a critical mass of technology for high-performance sport. There are niches in other centres - coding in Auckland, engineering in Christchurch. But in Dunedin, it is sports.

"We [Sparc] have a close relationship with each of the guys here. When I needed a website, I was pointed to Enabling Technology. It is a close community and everyone can work together," he said.

There were two major developments to have recently come out of Dunedin that were already helping top sports people - an iPhone application training tool for triathletes, developed by George Sealy, and a tracking device for Yachting New Zealand, developed by Brent Russell, of Igtimi, and Ian Taylor, of Animated Research Ltd.

Mr Russell also had a role in the iPhone app development.

The third major prong of Mr Young's campaign to help athletes prepare for the Olympics was a new website - highperformancesport.co.nz or hssport.com - to which athletes, coaches and officials from New Zealand, Australia, the United Kingdom, Canada and the United States can upload "non-secret" information from conferences, competitions and research.

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