The Otago-Southland services industry appeared to have had a
major bounce in activity last month, but caution is being
advised against reading too much into the latest figures.
The BNZ-Business NZ performance in services index (PSI)
shows the region moving from 44.7 points in November to 61
points in December.
Above 50 shows the industry expanding and below 50 that it is
contracting.
Otago-Southland Employers Association chief executive John
Scandrett said the seasonally-unadjusted survey results
presented a moderate level of comfort on improved sector
activity levels seen around the pre-Christmas training
period.
Against the negativity evident in preceding months, the
December movement to 61 points should be viewed cautiously,
but in a positive light.
"While the 61-point outcome, on the face of things, presents
solid evidence of an expansionary sector step, there is still
a wide array of negative comment with the sales, new business
and deliveries sub-indices.
"Ideally, we would like to thoroughly embrace the proposition
that the services sector is now climbing away from the soft
trading conditions evident through most of 2010.
"But we have on previous occasions been forcefully reminded
that PSI volatility is the order of the day."
The national PSI rose to 52.5 points in December, from 51.7
in November and 52.5 in December 2009.
The northern region slipped to 54.7, central fell to 51.6 and
Canterbury-Westland rose to 50.1.
The service index covers employment, stocks and inventories,
new orders and new business, activity and sales and supplier
deliveries.
Retailers are the large focus of the index but other areas
include property and business services.
Westpac economist Doug Steel said retailers had experienced
consumer spending restraint first-hand in recent years.
"Underlying restraint has extended to late 2010, judging by
last week's retail sales data for November and the previously
released dip in electronic card transactions in December.
"The latest data has continued the recent traits of consumer
spending - volatile with underlying weakness."
Business surveys suggested some improvement ahead this year,
he said.
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