Vodafone lost 50,000 mobile customers between July and
September, on the back of similar losses in the New Zealand
market earlier this year.
According to Vodafone Group's financial results, the company
had 2,320,000 mobile customers in this country as at 30
September, down from 2,370,000 at 1 July.
The loss of mobile customers is something of an ongoing trend
for Vodafone New Zealand this year. The company shed 41,000
customers between April and July this year. This was on top
of it losing 9,000 customers between January and April.
Of the 2.3 million customers Vodafone had as at 30 September,
66.2 per cent are prepaid, down from 66.5 per cent at 1 July.
This suggests a number of the customers Vodafone lost were on
prepaid accounts, which typically bring in less revenue for a
telco than post-paid.
Despite the losses, Vodafone is still New Zealand's largest
At it latest financial results, Telecom revealed it had
around 1.6 million mobile connections following the close of
its ageing CDMA network while 2degrees announced in August it
had over one million mobile connections.
- Hamish Fletcher of the New Zealand Herald