Kiwi clothing brand Icebreaker has launched an online store
in time to capitalise on the Christmas shopping frenzy.
The Wellington-based company has already been selling its
merino clothing range online in the US, Canada and Europe,
but not previously in its home country.
Icebreaker founder and chief executive Jeremy Moon said its
new e-commerce site would complement the brand's presence in
stores throughout the country and in its TouchLab stores in
Wellington and Auckland.
"It's no secret that online shopping is the fastest growing
channel in retail today, with clothing showing some of the
highest growth," he said.
"Our customers are increasingly demanding choice. They want
to be able to choose to shop either directly from a brand, or
from a retailer with a wide variety of brands."
Icebreaker was founded by Moon in 1994 and now supplies about
3,000 stores in more than 30 countries.