Newspapers continue to command a strong share of the
advertising market in New Zealand, the 2012 Newspaper
Advertising Revenue figures show.
The total newspaper advertising for last year was worth $540
million, not including revenue generated from online
Newspaper Publishers Association chairman Michael Muir said
that at 24.9% of advertising market share - which was down by
1.8% on the previous corresponding period - the results
reflected the ''enduring strength'' of the newspaper medium
as an advertising tool, despite ongoing media fragmentation
as newspaper readers accessed content in many and varied ways
to suit their needs.
About 2.44 million people, or 70% of the adult population
aged 15 years and older, read a paper once a week and nearly
1.5 million people were reading each day.
''The advertising revenue results reflect the power of this
huge reach for advertisers and the significant role
newspapers play in the wider advertising market,'' Mr Muir
The results reflected a strong stable newspaper publishing
industry that was continuing to find new ways to grow its
share of revenue into the future, Mr Muir said.