Carl (22) and Amber (25) McNulty operate their New
Zealand-wide business from Cromwell. Photo supplied.
Cromwell siblings Carl and Amber McNulty are living their
dream of staying in the place they love while doing business
throughout New Zealand.
The McNultys recently launched their new job-matching tool
Snaffle which they say will revolutionise the way employers
find suitable candidates for vacant positions.
On both sides of their family, Carl and Amber McNulty are the
sixth generation to live in Central Otago.
Mr McNulty said the idea had been some years in the making
and eventually his stepfather Gavin Spencer, of Spencer
Engineering, told him to ''just get on with it''. So he did.
Similar to a dating site, the job-matching technology allows
employers to be find a list of qualified candidates with job
skills matching the exact job title they needed in a specific
The idea came to him after he left Dunstan High School and
spent a gap year working for Mr Spencer in his Alexandra
''In four or five months, he had been trying to fill one
position. He advertised widely using traditional methods.
Five people came in and went out again.
''My step-dad said it really shouldn't be this hard to find
someone. He wished it was the other way around.''
Mr McNulty said he thought about the problem for about six
months and decided there was no reason why employers could
not find the exact people they wanted to interview.
He then set about working on the problem while studying at
the University of Otago. There was too much risk for
employers ''stumbling across'' the right person for the job.
''I spent 18 months sitting on the idea, looking at models
that worked well, ones that had problems and looking around
the world at main employment models. I came back to what
worked well and decided it needed to be done.''
The push from his stepfather was just what he needed and Mr
McNulty started to work on the project, checking its
feasibility as he went.
The snafflejobs.co.nz site was launched in March last year
and has grown organically since then. Carl and Amber McNulty
have funded the company's growth themselves and Mr McNulty
said it was a viable business model.
At the start, six or seven Cromwell people were used to
contact around 3500 New Zealand businesses about their
recruitment needs and issues they faced with employment.
''Employers are tired of the laborious process after staff
resign, currently requiring them to advertise for
replacements, to get potentially an excess of unsuitable
applications they have to wade through. Often, by the time
they've interviewed people and made a decision, the original
person has gone.''
The ''grunt work'' was being undertaken by 15 people employed
by Snaffle living and working from around the Cromwell area.
Some professional services had been contracted out to
The grunt work consisted of project management and a research
team sorting out the ideas into something that could work, Mr
''We take an idea and pull it to pieces until we know what
the end result should be. We can't build that, so we send it
off to Auckland to have it built.''
''It can be done from here [Cromwell]. There is no reason why
we can't. After all, home is where the heart is.''
Asked whether there was enough broadband capacity from
Cromwell for the business to operate smoothly, Mr McNulty
said although the rural fibre network was coming to Central
Otago, Snaffle had paid a premium to ensure it had what it
''The infrastructure is available. We just paid more for