Dunedin businesswoman Trudie Scott-Walker displays some of
her LoveLoops jewellery range. Photo by Linda Robertson.
When Trudie Scott-Walker sees photographs of the Duchess
of Cambridge or Kim Kardashian, she has more reason than most
to inspect them closely.
Mrs Scott-Walker sent both women LoveLoops jewellery to
symbolise the recent births of their first offspring.
And when it came to the former Kate Middleton, there was no
question which metal loop to dispatch to Clarence House in
''It's gold. You can't send a princess a silver one,'' she
On one side, she had Prince George's full name and birth date
engraved and, on the other, HRH Prince George of Cambridge.
Admitting to being ''a bit of a royalist'', she hoped that
the gift would make its way to the Duchess of Cambridge and
that she would love it.
''I hope it's engraved with what she would put on there,''
Describing Kim Kardashian as American royalty, she sent the
reality television star a LoveLoop at the insistence of her
With Kardashian and Kanye West's infant daughter named North
West, Mrs Scott-Walker could not resist turning the LoveLoop
into a ''compass'', marking north, south, east and west and
putting ''a wee star'' at the northwest point.
The idea of LoveLoops was born when Mrs Scott-Walker (35) was
pregnant with second daughter Eden, who was born in 2011.
She wanted something that she could wear to represent both
Eden and elder sister Esme and her bond with them.
While she did a lot of searching on the internet, much of
what she found was ''tacky'' or ''crafty'', which she did not
An idea began forming of a high-quality, classy piece of
jewellery and when Eden was about 4 months old, she
approached a manufacturing jeweller to have the first
When she began wearing her own, engraved with her daughters'
names and their birth dates, people started wanting them.
LoveLoops were crafted in solid sterling silver and solid
9-carat gold and Mrs Scott-Walker worked with manufacturing
jeweller Dunedin Goldsmiths and engraving firm John Swan and
Co. Her stock was sourced from New Zealand, Australia and
They could represent ''your children, your marriage, your
family, or whatever it is that you love''.
Mrs Scott-Walker's foray into the jewellery business was
unexpected as she was ''never really into jewellery that
Born and raised in Dunedin, she completed a pharmacy degree
and was part-owner of Knox Pharmacy for several years,
selling up in 2010.
She had been doing a few shifts for pharmacist friends but
had to stop because she became too busy with LoveLoops. She
has just employed her first part-time staff member.
The business reached a ''turning point'' where she had to
decide whether to keep being a pharmacist, or ''run with''
LoveLoops and grow the business.
She liked a challenge - ''I don't function very well if I
don't have a challenge'' - and believed there was a gap in
the market to be filled.
The family moved into a new home in January. One of the main
reasons for buying it was the ''massive'' area downstairs
suitable for her office.
Mrs Scott-Walker, who recently started a cufflink range, said
she needed to slow the business's growth.
She planned to stabilise for another six months, get through
the busy Christmas period - ''Christmas last year just blew
me away'' - and then start looking at a new range in winter
next year. People were asking for new products ''all the
She was launching an Australian website this week which would
also mean ''Australian dollars coming into the Dunedin
economy'', she said.
She envisaged the business growing, hopefully employing ''a
few'' staff, while still remaining based in Dunedin.
''It's exciting building something of our own and having it
be successful. Having created this from nothing, it'll be
interesting to see how far I can take it.''
She was pleased she had previous business experience which
was proving useful. The main thing she learned from her time
at Knox Pharmacy was the importance of watching expenses
''and not getting carried away''.
While the business was small, she had been able to be in
charge of ''every single aspect''. However, it also meant she
had gone from ''being the boss to doing every little job''.
LoveLoops will feature in the September issue of British
Vogue, in a jewellery designers profile.