Telecom chief executive Simon Moutter in Dunedin yesterday
said he wants to change the telco's appeal from 'mums and
dads to ethnic diversity'. Photo by Peter McIntosh.
Ethnic diversity, youth and business cloud computing
services are at the forefront of Telecom's rebranding as it
focuses on building market share, Telecom chief executive Simon
About $2 million is being spent on cloud-computing subsidiary
Gen-i's Dunedin data centre, just a fraction of the hundreds
of millions Telecom is spending on upgrading cloud computing
and 3G and 4G data services around the country. In Otago and
Southland this week to visit 120 staff in Telecom
dealerships, subsidiary Gen-i and also customers, Mr Moutter
yesterday gave a seminar for University of Otago students -
''The data revolution: Why it matters to you''.
In an interview after the seminar, Mr Moutter candidly
described the youth perception of Telecom as the telco ''for
mum and dads''. He wanted to change that view.
The change needed to come though 24/7 data access,
''ultra-mobile and ultra-fibre'' services, big data storage
and pricing which was not seen as ''sitting above the
''From white middle class, our rebranding is looking at the
young, and the ethnic diversity of New Zealanders,'' he said.
Market share on a year ago for mobile services has risen from
1.4 million to 1.6 million customers, and while Telecom was
second to Vodafone, Mr Moutter highlighted that Telecom
acquired the most customers during the past year.
''The younger audience has a huge appetite, wanting data,
apps and social networking, while not necessarily the [huge]
bank account,'' he said of offering sharper service pricing.
Mr Moutter was unapologetic about Dunedin not being part of
the 4G network roll-out in November, noting the Government's
imminent auction of the 700MHz spectrum range ''can't come
fast enough'', for lesser-populated areas, where 700MHz was
far less expensive to install than the 1800MHz spectrum used
in larger centres.
For business cloud computing, Telecom had recently bought
cloud and virtual hosting data company Revera for about $100
million, while spending $60 million on its South Auckland
data centre and $10 million at Christchurch's centre.
Dunedin, and other centres, were part of the ''early road
map'' of what would be built into 20-30 ''nodes'', operating
in the optical network, offering cloud computing storage with
Gen-i, Mr Moutter said.