Laboratory manager Graham Henderson dissects apples at
Oritain Global's headquarters at Invermay. Photo by James
Apples from the United States are on their way to Dunedin
in what has been described as a very exciting opportunity for
food certification company Oritain Global.
The company, which scientifically certifies the origin of
food products, has secured a 12-month agreement with Borton
Fruit, a family-owned global producer of apples, pears and
cherries with a 100-year history in the horticultural
Under the agreement, Oritain will undertake origin profiling
of Borton apples sourced from several production properties.
Borton Fruit was looking forward to working with Oritain, as
food safety was a top priority in the company's continued
growth, sales and marketing manager Sky Johnson said.
''Ensuring that we have an accurate representation of our
fruit in the world marketplace will strengthen the
positioning of our fruit in the future,'' she said.
Oritain's general manager George Friedlander said Borton
Fruit was well-respected globally and it was a ''hugely
exciting'' opportunity. It was hoped the agreement would grow
from the initial year-long period.
Oritain approached Borton Fruit as the work that it did was
viewed as ''cutting-edge'', Mr Friedlander said.
The company uses an 'origin' based system, identifying the
geochemistry of the environment to determine specifications
for origin for meat, dairy, orchard fruits, vegetables, honey
and seed products.
It works with producers from throughout New Zealand,
including some apple growers, and in several locations around
While Oritain was probably the first company to commercialise
the science, others were coming into the market now. However,
it had the advantage of being the first, he said.
Oritain lead scientist Dr Rebecca McLeod said dealing with
off-shore producers was very similar to the process
undertaken in New Zealand.
Oritain looked forward to providing a definitive test of
whether apples in the market bearing the Borton Fruit brand
were produced in Washington, she said.
Oritain also recently signed a contract with Westland Milk
Products to certify the West Coast-based company's base
The Chinese market was ''so big'' and the potential was so
great, it was a very exciting space for the company to be in,
Mr Friedlander said.