Wilson Confectionery business manager Dave Cunningham
(back), project co-ordinator Cheryl Sharpe and Skyline
Queenstown general manager Lyndon Thomas prepare for the
launch of New Zealand's second Jelly Belly-themed store.
A sweet attraction opens at Skyline Queenstown on Monday.
A Jelly Belly-themed store is the latest addition to the
Bob's Peak complex and follows the opening of New Zealand's
first Jelly Belly store, at Skyline Rotorua.
Skyline Queenstown general manager Lyndon Thomas said the
Jelly Belly brand was ''huge'' in the United States and
It was noted for recreating famous pieces of artwork and
portraying famous characters with jelly beans. Portraits
include the Mona Lisa, US presidents, The Beatles, and the
Johannes Vermeer painting The Girl with the Pearl
Skyline has commissioned an Auckland-based artist to
replicate two jelly bean wall art pieces which will be
uncovered at the store's opening.
More than 18,000 individual jelly beans will also be used in
a special installation that will be on permanent display in
Mr Thomas said the Jelly Belly store had been very successful
since opening in Rotorua in August last year and he believed
it would be a ''good fit'' in Queenstown.
Skyline Enterprises has diversified its operations at the
summit of Bob's Peak and its income streams since the Skyline
gondola was officially opened in November, 1967.
Visitor numbers had soared, from 56,000 in 1968 to now more
than 550,000 each year.
The company had been very successful at adapting and it was
always looking to do something new or upgrade the customer
experience, Mr Thomas said.
It had been a busy year, with the revamp of its cafe, the
Market Kitchen, and work getting under way on a new mountain
bike trail which the company hoped to open in the new year.
There had already been a lot of good feedback from the local
cycling community, he said.
The company was happy with its winter trading and, moving
into summer, it was ''looking pretty positive''.
The make-up of customers had changed quite significantly in
the past few years and while they were more careful with what
they were spending, they also had greater expectations.
The Chinese and Southeast Asia market was booming, which was
very positive, and the Western market was starting to
The Chinese market was growing very quickly and not showing
any signs of slowing down soon, he said.