Southland-based meat processor Alliance Group said it was
developing meat export opportunities in Iraq.
Alliance said it had just completed its first full year of
exporting directly to hotels, restaurants, and catering
companies in Iraq after previously shipping product through
Exports of fully branded "Pure South" lamb to Iraq have
increased by about 35 per cent in the past year, Alliance
said in a statement.
As it stands, most sheep meet that is sold in Iraq is fresh,
mainly due to a lack of reliable electricity for
Alliance said Iraqi consumers would increasingly turn to
frozen lamb as the investment in new infrastructure gathered
The cooperative is focusing on Iraq's major business cities
including Baghdad, Basra, Mosul, Erbil and Sulaymania, as
well as the holy cities of Karbala, Najaf and Samara.
It was also targeting the country's semi-autonomous northern
territory Kurdistan, which boasts better marketing structures
and higher disposable incomes.
Murray Brown, Alliance's general manager of marketing, said
the cooperative's in-market partner, Qibbla Halal, had two
factories in Baghdad and Erbiland, processing a range of meat
cuts sourced from Alliance Group supplier farms in New
"Iraq is a very wealthy country with vast national
resources," Brown said. "With increases in tourism,
especially religious tourism, red meat is the common product
for these sectors," he said.
"We see Iraq as a land of opportunity and the outlook is
extremely promising given how central and important meat is
across all the different ethnic and religious groups in the
country," he said.
Alliance is owned by about 5000 farmer shareholders and is
the world's largest processor and exporter of sheepmeat.