Forsyth Barr broker Haley Van Leeuwen has coined the term
''Smart everywhere'' to capture the technology buzz coming
out of this year's Consumer Electronics Show. Business editor
Dene Mackenzie talks to Mrs Van Leeuwen about the technology
There was no
shortage of inspiration after reading through the long list
of inventions and gadgets released at this year's Consumer
Electronics Show 2014 conference, which attracted more than
150,000 registered attendees in Las Vegas.
Forsyth Barr broker Haley Van Leeuwen said converting such
inspirations into commercial success was challenging, as was
selecting the best stocks to invest in today ahead of the
The large corporate names continued to dominate the media
coverage, including Samsung, Intel, LG Electronics, Yahoo,
Audi, General Motors, Sony, Panasonic, Microsoft,
Dolby,Google, Netflix and 21st Century Fox.
''From our perspective, the dominating technology buzz from
this year's CES conference has been the rapid roll-out of
smart applications across new devices including cars,
watches, wearable gadgets and appliances.''
Wearable gadgets were in style, she said.
An obvious trend over the next few years would see smart
functionality and fashion come together to roll out a massive
range of wearable smart devices. They included watches,
jewellery, clothing and glasses.
''The big winner will be smartwatches where functional
technology and fashion will combine to see a fitness training
device to be worn as everyday attire.''
Intelligent car applications were also moving.
The rapid growth of technology being built into cars in the
past few years had led to the development of a car show at
CES, Mrs Van Leeuwen said.
Leading the development were Google, Audi, General Motors and
Honda which would see built-in applications replace the
functions currently being blue-toothed through smartphones.
Smart TVs were maintaining their simplicity, she said.
The success of television was its simplicity - you turned it
on and it worked.
The evolution to smart TVs had the challenge of introducing
complexity while retaining simplicity.
''Forget the 3-D TV, that gimmick was never going to work.
The big game changer ahead for TVS is the rollout of ultra
high definition (UHD) smart TVs that can bend.''
Leading that area at CES were Samsung and LG Electronics.
The key factor behind the commercial success of smart TVs
would be how well the televisions seamlessly switched between
multiple platforms such as pay TV provider, internet,
YouTube, component devices and online gaming, Mrs Van Leeuwen
''We feel the technology sector should perform well over 2014
and the key stocks on our select list include Apple, eBay,
Facebook, Google, Intel, Microsoft and Samsung.''