Fewer Otago and Southland residents have connected with the
Government's multimillion-dollar energy efficiency campaign
than in the rest of New Zealand.
Energy Efficiency and Conservation Authority figures released
under the Official Information Act revealed 41% of New
Zealanders changed the way they used energy after watching an
Energy Spot commercial.
In Otago and Southland, 38% of people who saw one of the
commercials acted on its advice.
Authority chief executive Mike Underhill said 2.4 million New
Zealanders had seen the commercials since the campaign began
Between 2009-10 and 2012-13, the campaign cost $12.93
The authority surveyed 750 people nationally every three
months to gauge the effectiveness of the campaign.
Mr Underhill said the survey responses revealed common themes
Vehicle users drove more efficiently, with lighter loads in
cars, and bought more fuel-efficient cars.
The hot-water users bought an efficient system, reduced
hot-water wastage, turned down the hot-water cylinder,
wrapped cylinders and pipes, used cold water to wash clothes,
fixed taps and took shorter showers.
The respondents installed insulation and thermal curtains and
blinds, draught-proofed, improved heating sources, closed
curtains earlier, ventilated and dried washing outside.
Appliance users installed energy-efficient light bulbs,
turned off lights when not in use, checked energy ratings
when buying appliances and installed timers and thermostats.
Warm & Cool director Wayne Hanley, of Dunedin, said more
shoppers coming to the showroom to buy heating and hot-water
systems knew about energy efficiency.
The Energy Spot commercials had raised awareness.
''People do come looking for more efficient ways of doing
''Where once upon a time everything was a hard sell, people
are now coming in better informed.''
Southerners were inclined to be slower to heed new advice.
''People down here are pretty much set in their ways when it
come to change. The further south, the slower the change
comes about - people tend to be a bit more conservative.''