Telecom has unveiled a partnership with Spotify and will
offer some mobile customers free premium accounts with the
online music giant.
The company said the partnership reflects its transformation
from being a traditional telco to a "customer-inspired
provider of digital services, entertainment, mobile and
Spotify, a streaming music service, has 24 million users
worldwide. People can use the service for free or pay a
monthly fee to listen to music without ads and download music
to their mobile phone.
This morning, Telecom - which will soon change its name to
Spark - said certain prepaid and on account customers would
get a free Spotify premium subscription.
"Free Spotify Premium is a 'game-changer' for mobile, and a
great first stake in the ground after the announcement of the
name change. The music offer will be a great bonus for
existing customers and we believe it will attract more people
to the Telecom mobile network," said Telecom retail boss
"48 per cent of kiwis say they now listen to music using
their smartphones. Spotify is the best music service around -
it lets you listen to the artists you love and helps you
discover more music than ever before. If you're not getting
this already, you're going to want it."
It comes on the back on an announcement last week that
Telecom will soon launch an online television platform called
ShowmeTV, which chief executive Simon Moutter called a
"NetFlix for New Zealand".
Telecom said from tomorrow all customers who use the $29
Ultra Mobile prepaid value pack, or who are signed up to the
$59 monthly Ultra Mobile plan or higher, will receive a
Spotify subscription at no additional cost.
As part of the announcement, Telecom staged an event at its
offices with performances from New Zealand musicians Clap
Clap Riot, Jamie McDell and Benny Tipene.
- By the NZ Herald