Online shopping is up 13 per cent on the same period last
year as New Zealanders spending habits increasingly shift to
internet-based browsing and purchasing, according to new
The BNZ Online Retail Sales Index found that growth in online
retail purchases was more than three times that of
traditional bricks and mortar stores in the final quarter of
Traditional retail sales in the December quarter were up by
3.7 per cent on the same quarter a year earlier.
Over the past year, kiwi consumers dropped $2.8 billion on
internet purchases, which equates to just over six per cent
of total retail spending.
Purchasing groceries and alcohol online now account for 13
per cent of online sales, whilst recreational goods, books
and entertainment media make up 17 per cent.
The index also found the puff has gone out of daily deal or
one day sales websites. Following exceptional growth over
2010 and 2011, the daily sales sector has continued to
contract to now account for just 6 per cent of New Zealand's
New Zealand-based online retailers are still the most popular
for consumers, taking in about 60 per cent of the online
spend, but international online retailers are closing in says
the BNZ's Gary Baker.
"Online purchases from merchants overseas continue to power
on at a faster rate, with annual growth continuing to run at
over 20 per cent."
"Consequently, the online market share of overseas merchants
has increased to 42 per cent in the month of January," said
the BNZ director of Institutional research, Gary Baker.
- By Daniel Lynch of the New Zealand Herald