Dunedin boutique electricity retailer Payless Energy moving
up the ranks; pictured, starlings on power lines at dusk in
Highcliff Rd, Dunedin. Photo by Stephen Jaquiery.
Boutique Otago electricity retailer Payless Energy can
now claim not to be the smallest company in the growing retail
market, having just secured a full 200 customers since its
launch in July 2012.
The Dunedin-based Mierzejewski family-owned Payless Energy
expanded its services beyond Dunedin into Central Otago last
December, and has just secured customer number 200, according
to recent Electricity Authority data.
Payless Energy is off the bottom of the rank, now ahead of
Opunake Hydro and its 125 customers and Flick Energy's 20
customers; the latter having started in December.
Payless finance director Radak Mierzejewski said when
contacted he was pleased with the company moving up two
positions, to third-smallest retailer, and making
With lake levels low, Mr Mierzejewski was pleased with
progress and not having a larger customer base, given spot
electricity market pricing was ''elevated'' at the moment.
He estimated, on present growth, Payless Energy could by the
end of the year have 500 customers.
Payless now has customers in Alexandra, Cromwell, Queenstown,
Frankton, Clyde Alexandra and Wanaka, buying electricity from
the daily spot market and keeping operating overheads to a
minimum to make savings.
By comparison, the largest retailer is Genesis Energy, with
536,184 customers at March (Contact Energy had 451,123 and
Mighty River Power had 387,850). All had tracked downwards
since August last year.