Alliance Group's newest independent director Vanessa
Stoddart describes the meat industry as being ''at the heart''
of New Zealand. She talked to agribusiness reporter Sally Rae
during the company's inaugural Pure South conference in
Queenstown this week.
Alliance Group independent director Vanessa Stoddart sees
the red meat sector as being of critical importance to New
Zealand. Photo from ODT files.
Vanessa Stoddart loves transforming big companies and
Last month, the Auckland-based businesswoman with an
impressive resume was appointed to the board of Alliance
Group as an independent director.
Not only had it been a privilege to work in some great
companies alongside some great leaders, she said, but also to
have been involved in organisations, including Air New
Zealand, through major transformation.
Those learnings were ''hugely applicable'' to other
industries, including the red meat sector, she said.
Down-to-earth and engaging, Ms Stoddart (47) recently made
the transition from executive to governance, saying she saw
it as the next stage of her career.
Originally from Dunedin, Ms Stoddart has commerce and law
degrees from the University of Otago.
She worked first as a solicitor at Russell McVeagh in
Auckland for three years, before a 10-year stint at Carter
Holt Harvey, becoming chief executive of the company's
Australian packaging business.
Then came a call from Air New Zealand's then chief executive
Sir Ralph Norris asking if she would help with the cultural
transformation of the airline.
She joined Air New Zealand in 2003 and spent a decade at the
airline. She was responsible for the company's culture and HR
change programme and also led the group's engineering
operations in her last four years.
Acknowledging it was ''10 years of hard slog'', she loved her
time there and leaving, at the end of 2012, was hard.
But it was time and she made the choice, which surprised
many, to move into governance.
As well as Alliance Group, Ms Stoddart is also an independent
director of The Warehouse Group Ltd, Paymark Ltd and the New
Zealand Refining Company.
Her board portfolio might be diverse but the issues the
companies faced were all similar, she said.
After 25 years of working with great leaders in great
businesses, facing challenges, that wisdom and experience
helped at the board table.
She could bring a lot of relevant recent experience, with a
strategic mindset, to that table, she said.
She needed to be aware that the transition from executive to
governance was a different role.
''You're playing much more in the strategic space than
While you still had to be ''across the detail'', the area
where a huge amount of investment needed to be put was in the
Diversity of thinking on boards was ''absolutely critical''
and, as well as the skills component, personalities and
styles were also very important.
The daughter of a freezing worker, Ms Stoddart described
herself as ''a real Kiwi chick''. The portfolio of companies
tended to be businesses that, either brand-wise or
industry-wise, were critical to New Zealand. The meat
industry was at the heart of the country, she said.
While there was a personal reason for her interest in the
sector, she also believed she could add value to it with her
skill set and experiences.
''If I'm going to contribute to something, it needs to be
something I feel I can make a difference and add value.
Equally, it has to be something I'm passionate about,'' she
It was a huge learning curve and she was in ''listening
mode'' but she was excited by it and she came away from this
week's conference feeling energised and inspired.
Even without hands-on farming or red meat sector knowledge,
she could already see lots of areas where she would be able
to contribute quickly, including communications, culture, and
health and safety.
She was excited about the make-up of Alliance Group's board,
saying they enjoyed robust, but respectful, debate, and she
believed the potential for the company was ''huge''.
With a ''real passion'' for education and for ''focusing more
in the pipeline'', Ms Stoddart sits on the Tertiary Education
She is also on the board of New Zealand Global Women, a
not-for-profit organisation founded in 2009.
Global Women worked to expand the national and international
impact and influence of women leaders, develop and assure
leadership opportunities for qualified women, and mentor and
shape emerging leaders.
One thing that concerned Ms Stoddart was getting professional
women back to work after having children.
While acknowledging it was ''bloody hard'', having been a
senior executive herself with two children at 40, she had
coached women to say it was not either one - it could be both
- and you could have a great career, while also being a great
mother and partner, she said.
There were a lot of things you could do to look after
yourself through that process by putting systems in place and
being realistic as well, she said.
She wanted to put a focus on working with companies and
employers to change mindsets, saying some business models had
She questioned what the economic cost was, to the country, of
professional women who had a family and never returned.
She firmly believed many would return if they could and
usually it came down to two aspects - they needed to be able
to work flexible hours to fit in around their children, or
they needed holidays.
What inevitably happened was when they did get the confidence
to go back to work, they took a role two levels below them.
Inevitably, there was no satisfaction and, after a couple of
years, they decided to stay at home or do something else.
She wanted women to be able to make whatever choice they made
because they wanted to.
Another area she was passionate about was secondary school
pupils around the year 10 mark understanding the consequences
of their subject choices in terms of career options.
The third issue was around ethnicity; while there were a lot
of Maori, Pacific Island and Asian ethnicities in business,
she questioned how many made it to the top or into the board
She was not sure the leadership models were right for all
ethnicities. If it was a conscious choice, then she was ''OK
with it'' but she not not sure yet that they had been given
the option to lead in business.
Some companies were already grappling with the issue, she
Personally, her transition from executive to governance had
provided her with an element of flexibility, making it easier
to see her children, aged 8 and 9.
Asked how she juggled family life and a career, she said she
was ''highly organised'' and had a great husband, along with
a great nanny.