Deer Industry New Zealand is seeking to lift profit on
venison by $2 a kg over 10 years. Photo by Stephen
A $500,000 project aimed at increasing deer farming
profitability has attracted Government support through the
Sustainable Farming Fund.
The SFF will contribute up to $225,000 over the next three
years to the Advance Parties project, with the balance of
funding from Deer Industry New Zealand.
Six Advance Party groups have been established in Otago,
Southland, South Canterbury, Mackenzie, Canterbury and Hawkes
Each involved six to eight deer farmers who were trialling
the concept. They identified on-farm issues limiting
profitability and worked with other farmers to come up with
Dinz chief executive Dan Coup was grateful for the support
provided by the SFF, which had appreciated the ''novelty''
and the merit of the Advance Parties concept.
Dinz saw that as a strong endorsement for the organisation's
overall deer farming profitability strategy Passion2Profit,
which sought to lift profit on venison by $2 per kg over 10
In its funding application, Dinz said that with improved
genetics, feeding and animal health, the industry could
double its export sales in seven years, with little increase
It was up to the farmers in each group to decide what issues
they wanted to focus on.
If it was increasing fawn survival to 85% - average fawn
survival to sale is 74%, a figure that has remained constant
for 20 years - that alone would increase net farm income per
hind by $40, or $16,000 a year in a typical 400-hind herd, Mr
Leading farmers were achieving fawn survival percentages in
the mid-90s and venison yields 25% higher than their
peersThey had shown the potential for greatly improved deer
farm profitability was ''out there''. Advance Parties were an
innovative way for mainstream farmers to tap into that
potential, he said.
The concept would be refined, based on the experience of this
year's trial, and fully launched next year.
The Situation and Outlook for Primary Industries, released
earlier this month by the Ministry for Primary Industries,
said constrained supply and an increase in European demand
was expected to lift venison prices.
Canterbury red deer stud breeder Clive Jermy has been
appointed to the Dinz board for a three-year term, replacing
Tim Aitken, from Hawkes Bay.
Mr Jermy is a former board chairman, who stood down in 2007.
Before that, he was chairman of the New Zealand Deer Farmers'
Prior to moving to Canterbury, his Stanfield's stud was based
The unsuccessful candidates were Mr Aitken, who stood for
re-election, and Otago-based businessman and deer farmer