Telecom will be changing its name to Spark on August 8
Photo / Dean Purcell
Telecom will change its name to Spark on August 8 - and
will have a new ticker code on the New Zealand and Australian
stock exchanges from then.
The company in February announced the change and later
revealed it expected make the rebrand to Spark sometime in
August. It confirmed today it will happen on August 8.
Telecom's ticker on the NZX and ASX will become SPK.
When it announced the change, the company reckoned the
rebranding exercise would cost about $20 million
Chief executive Simon Moutter said today the technical
transition of the name change was "extremely complex" and
while the rebrand would legally happen on August 8, other
changes would be phased in over time.
"Phasing in the changes is therefore the best way to reduce
the risk of disruptions to customer services and to manage
the transition cost-effectively. Throughout this transition
period, the priority is to ensure customers continue to
receive great service – regardless of whether the brand name
visible to the customer is Spark, Telecom or Gen-i, " Moutter
Spark New Zealand will have the following core business units
• Spark Home, Mobile and Business will be the new name for
• Spark Digital will be the new name for corporate ICT arm
• Spark Connect will be the new name for Telecom Connect,
• Spark Wholesale will be the new name for Telecom Wholesale,
• Spark Ventures will be the new name for Telecom Digital
Telecom business units not changing their name:
Skinny; Bigpipe; Qrious ; Lightbox and Telecom New Zealand