Movies such as The Hobbit ensure the film sector and other creative industries contribute significantly to New Zealand's GDP. Photo supplied.
New Zealand's creative industries contribute about $3.6
billion a year to the country's gross domestic product (GDP),
a size similar to the contribution from the forestry sector,
a new report shows.
Books, music, television and film sectors are double the size
of the printing sector and half the size of sheep, beef
cattle and grain farming, the PwC report prepared for
The sectors deliver $1.64 billion directly to GDP, rising to
$3.6 billion when indirect impacts are considered.
The report showed the four creative sectors also supported
the full-time employment of up to 15,000 authors, publishers,
musicians, actors and writers directly.
The figure moved to 30,000 once other suppliers and
associated businesses within the industries were counted.
WeCreate.org.nz was launched yesterday.
It is an alliance of 20 members of the creative industries in
New Zealand formed to represent, champion and foster the
WeCreate chairwoman Paula Browning said it was the first time
such a report had been prepared from within the industry.
''This is the first time we have been able to truly
demonstrate the real value New Zealand creators deliver to
our economy. Based on four areas alone, we can already see
the creative sector is thriving.''
Work was under way with the games, art and photography
industries to incorporate their data in future versions of
the report. Design and others were likely to follow, she
The aim was to consolidate industry information into an
annual report on the economic contribution of New Zealand's
creative sector and acknowledge the thousands of people
employed within it.
At a glance
• Book publishing provides a total of 5160 full-time
equivalent jobs and has a total impact on GDP of $382
• The music industry provides a total of 4077 full-time
equivalent jobs and has a total impact on GDP of $452
• Film and television provides a total 21,315 full-time
equivalent jobs and has a total impact on GDP of $2.8
• The sector delivers a total impact of $1.4 billion in terms
of labour income.