Dunedin businesses are being urged to ''think differently''
when it comes to how they do business.
Lisa McCarthy, who has founded Optimal Agility International
Ltd, said businesses were struggling to cope with the effects
of dramatic and disruptive changes in technology, consumer
spending, and a perceived lack of central government support
for regional growth.
That had resulted in a string of job losses, placing pressure
on the city's residents and the local economy.
While it was human nature, in the face of a contracting
environment, to undergo fiscal tightening and to ''run
lean'', that was often counterproductive, Ms McCarthy said.
''In fact, it has been demonstrated to stifle the innovation
and nimbleness required for an organisation to differentiate
themselves and stand out in a crowded market, stay relevant,
and thrive,'' she said.
Dunedin was ''superbly positioned'' to take advantage of the
creative economy, but taking full economic advantage of the
city's strengths and creating jobs and opportunity in the
city required thinking differently about how business was
Business leaders needed to focus at least as much on how to
be adaptive and agile as on how to be efficient and lean, she
Ms McCarthy, whose business combined both her corporate and
start-up background, has organised a half-day programme in
Dunedin on July 29.
It was designed for ''progressive and forward-thinking''
business people to learn how to adapt to and benefit from the
new business environment, she said.
Speakers include Otago-Southland Cancer Society chief
executive Mike Kernaghan, Free Spirit Training and
Development co-director Kim Charteris-Wright, executive coach
and psychotherapist Anne Bond, Anderson Lloyd partner Lesley
Brook, and Ms McCarthy..
Entries are being sought from Otago for the ANZ Flying Start
business plan competition.
The competition, which is run by Business.govt.nz, part of
the Ministry of Business, Innovation and Employment, is now
in its fourth year.
Applicants have to submit a business plan showing an original
idea geared for growth and sustainable revenue.
Stage one is open now at www.business.govt.nz/business-plan-competition,
with entries closing on August 12.