team from the University of Otago's Business School has taken
top honours in a business case competition, beating 11 other
national and international universities.
The week-long fifth annual Student Development Society 2014
International Business Case Competition was held in
Queenstown, with 12 teams going head-to-head in three
different competition events.
The winning team was William McVeagh (finance), Jonny Martin
(finance, management and tourism), Scott Malpas (marketing
and entrepreneurship), and Blair Shepherd (law, philosophy,
There were also teams from the University of Auckland, AUT,
University of Waikato, Victoria University and the University
of Canterbury, along with representatives from universities
in Canada, the United States, Australia, Canada, Norway and
The winning team was coached by Dr John Guthrie, a senior
lecturer in marketing.
Their strategy in the final was ''straightforward'' - ''and
the judges liked it'', Dr Guthrie said.
The competition was one a lot of overseas universities wanted
to attend. It was the first time the University of Otago had
won it and it was good for the university's brand, and also
good for the students.
It was ''real-life situations'' and it was also bringing
together all the disciplines, which did not happen often, and
working as a team, he said.
At the end of the event, there were some job offers made and
job interviews conducted, which was ''really cool''.
''I've never seen that before,'' Dr Guthrie said.