Company's attention to detail pays off

Language Perfect chief executive Craig Smith and market manager Scott Cardwell. Photo by Craig...
Language Perfect chief executive Craig Smith and market manager Scott Cardwell. Photo by Craig Baxter.
Software company Language Perfect was established with a budget of $200.

Since its launch in 2007, the Dunedin-based company has grown to provide language learning software to secondary school pupils globally and employs 25 full-time staff.

Chief executive Craig Smith (25) was recently named Internet Entrepreneur of the Year at the Institute of IT Professionals' New Zealand excellence in IT awards in Auckland.

Mr Smith, who founded the company with his brother Shane and Scott Cardwell, was delighted, saying it was national recognition for the Language Perfect team's hard work over the past seven years.

Asked for the secret to its success, Mr Smith said paying attention ''to all the seemingly insignificant details'' had helped.

He would not personally call it a complete success because there was a long way to go, but it was all one step at a time, he said.

Over the next three years, the company planned to take its technology to a more global audience.

The founding trio were still all involved with the business. Shane Smith built the software behind Language Perfect and also spin-off Education Perfect, which was launched last year, while studying medicine in Auckland.

After graduating with his medical degree, he joined Language Perfect full-time as chief information officer, while Mr Cardwell is marketing manager.

Craig Smith said they were proud of what they had achieved. It had involved much hard work and focus and had ''kept me out of nightclubs'', he quipped.

The company had never taken on investment and Mr Smith believed it was unnecessary, saying the most important thing in the IT industry was to have creative and innovative people.

''Money really doesn't buy you anything,'' he said.

Dunedin was a ''fantastic'' base for a global IT business, with the talent pool from the University of Otago.

It was a very vibrant, forward-thinking place ''if you're in the right circles'', he said.

Ultra-fast broadband would make a big impact on the company's ability to provide better services to schools, he said.

He hoped Language Perfect would encourage ''some top talent'' to see Dunedin as a long-term, viable option in which to have a successful career.

 

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