APN to start charging for digital content in local QLD titles

APN News & Media, publisher of the New Zealand Herald, will launch digital subscriptions for its Queensland-based daily regional newspapers during the second half of this year.

The company said it would be Australia's first regional publisher to introduce metered paywalls.

Readers will be able to access a number of free articles each month before a subscription is required.

Chief executive Michael Miller said the company believed quality content should be paid for.

"Increasingly we're seeing that in international markets consumers are prepared to pay for quality content, not just on news media sites but on all platforms," Miller said. "In regional markets in particular there are very few, if any, competitors to providing specialised regional content. That applies in New Zealand as much as Australia."

APN's 12 Queensland dailies include the Sunshine Coast Daily and the Toowoomba Chronicle.

Miller said the company was not releasing a timetable for the introduction of digital subscriptions, but there would be a "staggered roll-out".

The 14.99 per cent stake Rupert Murdoch's News Corp took in APN in March had not influenced the Australian subscription plans, he said.

In a trading update also released yesterday, APN said group revenue in the financial year-to-date was 6 per cent ahead of the previous year, including the impact of the recent purchase of Perth radio station 96FM.

Revenue at NZME., the company's New Zealand division whose brands also include NewstalkZB and daily deal website GrabOne, was 2 per cent higher in the year-to-date, on a like-for-like and constant currency basis, compared with the same period a year earlier.

APN said NZME. -- which was formed last year and combined APN's New Zealand publishing and radio assets, as well as GrabOne -- was reaping benefits from that integration through expanded audience share and revenue.

"Digital revenues are up more than 50 per cent year-to-date, with online revenue market share increasing from 16 per cent to 20 per cent," the company said.

"The co-location of the three businesses [into a new building on Auckland's Victoria St West] will be completed by February 2016, which will enable the full benefits of integration to begin to be realised."

Miller said the possibility of floating NZME. as a separate business on the New Zealand stock exchange would be reviewed by the board in February.

By Christopher Adams of the New Zealand Herald

 

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