Schools around New Zealand are looking to outfit their pupils in wool jerseys.
Banks Peninsula farmers Carl and Tori Uren have been overwhelmed by the response following recent publicity about their Merino Wool for School initiative.
They were receiving inquiries from about four or five schools a day and had sent out almost 40 sample jerseys to schools.
''It's just been amazing. It's been quite an exciting time for our wee business,'' Mr Uren said this week.
The sheep and beef farming couple launched the initiative after they were disappointed to find the only jersey option for their local school uniform was made from polarfleece.
They developed a design, name and logo and promoted a 100% merino jersey to schools and, two years later, about 15 South Island schools listed the jersey as a uniform option.
While most new inquiries had come from rural areas, they had received calls from as far afield as Auckland, Hawkes Bay, Dunedin and Te Anau.
There had also been plenty of favourable comment, with people excited about the possibility of not having to wear ''plastic'' polar fleece, Mr Uren said.
It was not just children who would benefit but also New Zealand farmers supplying the wool, he said.
While Mr and Mrs Uren thought it was a great idea, they were thrilled it ''seems to have caught on with most other mums and dads''.
With four children of their own, they were mindful of cost and making sure the jerseys were affordable.
They were also keen to continue to manage the process and that was being slotted in alongside running a large-scale farming operation.