Mathew Beard (27), of Sydney, learns to pour a beer while
his Contiki tour party group samples the offerings at the
Speight's brewery tour in Dunedin last week. Photo by Jane
The return of the world's largest youth tour operator to
Dunedin will help boost visitor numbers to the Speight's
Brewery by 15%.
Contiki, which is set to celebrate its 50th anniversary,
announced last year it would return to Dunedin after an
absence of six years.
"Dunedin is going really well for us. Clients are loving it,"
Contiki New Zealand general manager Tony Laskey said.
The city was included in itineraries from October, after the
tours could no longer be accommodated on recently refurbished
vessels at Milford Sound.
"We went to a number of different areas and said 'what can
you offer us instead of doing this overnight at Milford?'
"Dunedin was successful, as they had the best options for our
Those options include a visit to the Speight's Brewery,
Cadbury World, Baldwin St, and optional extras such as the
Death Rattle Ghost Walk.
Speight's Brewery tour manager Chris Snow said the tour
groups were "fantastic visitors" who were enjoying the city
Over the next 12 months, the Contiki visitors to the brewery
were expected to increase 15% and, coupled with the Rugby
World Cup, help improve on its 2010 visitor numbers.
"It is a good opportunity to showcase the brewery and the
brand and how it is connected to the South," Mr Snow said.
Mr Laskey said the tour company, which caters for 18- to
35-year-olds, performed well last year, despite initial
concerns over the Christchurch earthquake.
Travellers still wanted to visit the South Island, and the
company was expected to confirm extra days in the West Coast
and Queenstown areas.
Tourism Dunedin chief executive Hamish Saxton said Contiki
was a leader in the youth travel market, and it was
"terrific" the tourists were enjoying their time in Dunedin.
"It is such an established brand and, from a marketing
perspective, when as a destination you are included in an
itinerary, you find independent travellers use their
brochures and itineraries to make their own holiday plan."