Constantly feeding and nurturing its website as if it was a
living and dynamic entity has won Tourism Dunedin a major
award at the 2012 eTourism conference in Auckland.
Tourism Dunedin won the inaugural eTourism award for best
destination marketing/regional tourism organisation after
judges found the organisation's web presence engaged
visitors, through both unique content and the user
Speaking on behalf of the judging panel, awards founder and
judge James Hacon said Tourism Dunedin stood out from others
in the competition with its consistent brand and voice across
its web presence.
"Much more than a listing site providing basic travel
information, the website provided insight into what the
destination is like from both a visitors and local
"We were particularly impressed by the high-level of
engagement across a number of key social media sites."
The content and information encouraged website visitors to
slow down and get to know more about the people and places
they could visit, and supported them in uncovering multiple
layers of attractions and activities in which they could
participate, he said. It gave visitors an authentic idea of
the quality of the experience they would have.
Tourism Dunedin chief executive Hamish Saxton gave much of
the credit for the award to the organisation's "digital
guru", Josh Jenkins.
The award recognised Tourism Dunedin's concerted effort to
understand the type of content that visitors wanted to see
and the way it could be presented to them, Mr Saxton said.
"A website or online presence needs to be treated as a living
and dynamic entity in that it needs to be constantly fed,
nurtured and developed.
"Having an excellent online presence is certainly something
that Tourism Dunedin aspires to, and it's a great
acknowledgement of the planning and strategy of the
organisation to date, and in particular the work of our
digital guru, Josh Jenkins."