Dunedin City Council communications and marketing manager Graham McKerracher checks a copy of the council's new newsletter, FYI Dunedin, yesterday. Photo by Stephen Jaquiery.
It's small, it's punchy, and it's coming to your letterbox.
The Dunedin City Council has unveiled its new approach to
communicating with city residents.
The fold-out newsletter, called FYI Dunedin, began
arriving in Dunedin letterboxes yesterday.
It replaces the quarterly City Talk magazine, which
ceased earlier this year after the council decided its format
was outdated and there was no way of knowing its readership.
Council communications and marketing manager Graham
McKerracher said each issue of the new publication would
feature commentary from Mayor Dave Cull or council chief
executive Paul Orders and a different community board each
It would also publish feature stories, list upcoming Dunedin
events and council meetings and include information formerly
found in Factline, another council publication which
had been discontinued.
Written and designed by council staff, it would be
distributed on the first Friday of each month, except
January, to Dunedin's 49,000 letterboxes.
The newsletter would cost $104,000 annually, less than the
$154,000 combined cost of City Talk ($120,000) and
Factline ($34,000) each year.
The council hoped to move to a largely electronic
distribution of the newsletter over time, but residents would
still be able to opt for a hard copy if they preferred, he