Chong Qing City Municipal Administration
deputy/vice-director and Chong Qing City Travel Media Ltd
chairman Yi Min Sun in Dunedin yesterday. Photo by Peter
A top Chinese businessman and tourism leader has
signalled a flood of economic growth worth up to $64 million
for Dunedin as a result of a predicted boom in Chinese tourism
to the city.
Chong Qing City Municipal Administration deputy/vice-director
and Chong Qing City Travel Media Ltd chairman Yi Min Sun is
in Dunedin for two days to discuss building business
relationships between China and New Zealand, and the
opportunities for substantial growth in visitor numbers to
Through an interpreter yesterday, Mr Sun said Chong Qing, in
southwest China, was home to an estimated 32 million people
and had been described as the world's fastest growing city.
Chinese tourists were mostly "white-collar businessmen and
their families" who could spend up to $10,000 while visiting
Even if 1% or 2% of the city's population visited Dunedin, it
could create millions for the economy, he said.
"Dunedin is a fascinating place where east meets west.
"You have the Scottish culture, colonial architecture,
Baldwin St, you have beautiful sea views, the peninsula,
wildlife and Forsyth Barr Stadium.
"You also have a clear ancestral link created by Chinese
"The historical footprints of China are clear in Dunedin."
Mr Sun met representatives from Betterways Advisory Ltd
yesterday, the company behind a proposed waterfront hotel
which he believes will be one of the factors encouraging
tourists to the city.
"With the development of the Chinese economy and the increase
in personal income, most white-collar Chinese tourists tend
to choose to stay in five-star hotels such as Marriott or
"They want to treat themselves.
"I believe more Chinese tourists who want to travel around
the South Island would be attracted to Dunedin if there was a
five-star hotel here, if regional government and tourism
authorities were able to package and promote South Island
coastal tourism routes, and direct flights from Sydney were
packaged and promoted more."
Mr Sun said his visit to Dunedin was also aimed at
investigating business and trade opportunities.
He said Chong Qing was an industrial city producing large
quantities of cars and electronic goods such as laptops.
Because of Dunedin's close proximity to a sea port - Port of
Otago - there were a lot of aspects of both cities that could
work together, he said.
Mr Sun plans to return to Chong Qing tomorrow to promote
Dunedin's attractions and business opportunities.