Jess Gleeson, of Dunedin fashion outlet Carlson, makes the
most of George St yesterday, before a Tourism Dunedin
campaign to lure women to the city for its shopping,
galleries, boutiques and fashion shows. Photo by Stephen
Forget ladies' night. Dunedin is set to host a ladies'
Tourism Dunedin plans to launch a seasonal marketing campaign
next February to attract women to the city for autumn.
The campaign will focus on the finer things to be found in
Dunedin, including cafes, restaurants, boutiques and
galleries, and will make the most of iD Dunedin Fashion Week,
which runs March 10-17.
Chief executive Hamish Saxton said the campaign would entice
women to the city when its robust fashion industry will be on
''Dunedin offers the premium South Island urban experience
including retail, bars, restaurants and cultural experiences.
We are aiming to appeal to women from regions outside Dunedin
including the wider Otago, Southland and
Christchurch/Canterbury areas,'' he said.
Campaign organiser Justin Cashell, of Tourism Dunedin,
contacted industry operators about the campaign this week.
''We will be hitting the ground running when the new year
begins. The campaign will be looking to lure ladies to visit
Dunedin,'' he said.
Retail outlets are in line to benefit.
Carlson multi-site manager Vanessa Anderson said Dunedin
always hadits own fashion outlook, partly due to the city's
''With so many talented new designers emerging from the Otago
fashion school ... Dunedin's boutiques offer a wide selection
of home-grown labels,'' she said.
Carlson had featured in all iD Dunedin Fashion Shows and it
was one of many ''must-see'' fashion boutiques in the city,