Dunedin residents, like most New Zealanders, regard Australia
as the most appealing overseas holiday destination, recently
collected data shows. Australia appealed to 80% of Dunedin
respondents to the Southern Cross Travel Insurance survey.
Out transtasman neighbour also received the highest overall
appeal ranking (77%) of any holiday destination by the more
than 2000 New Zealanders surveyed.
The second destination of choice for Dunedin residents was
the United Kingdom (77%), followed by North America (67%) and
the Pacific Islands (65%).
Nationally, the UK was also the second most appealing
destination (70%), while the Pacific Islands appealed to 63%
of respondents, and 62% found Western Europe and North
Dunedin residents were least likely to visit the Middle East,
65% saying it lacked holiday appeal. The Middle East was also
the least appealing destination overall (59%), followed by
North Africa and India and Nepal (49%).
Listed as not appealing by more than 40% of the Dunedin
respondents were Thailand, China, South Africa, North Africa,
India and Nepal, Southeast Asia and East Asia.
Other places included in the survey were Japan, Eastern
Europe, South America and the Caribbean.
The survey showed despite Australia's popularity, almost one
in every ten New Zealanders had little or no desire to cross
It also revealed the Pacific Islands did not appeal to almost
one in every five Kiwis and that Japan was the most appealing
Southern Cross Travel Insurance chief executive Craig
Morrison said the survey ''put into perspective'' notions
that New Zealanders were intrepid travellers.
But he said the biggest surprise was there appeared to be
little difference in travel preferences between young
travellers and those a lot older.
Survey respondents were grouped in age brackets of less than
30 years, 30-39 years, 40-49 years and 50 years or older.
The most popular destination for each age bracket was
Australia, followed by the UK for all respondents except
those aged between 30 and 39 years, who favoured the
''Whether younger people are becoming more conservative or
older people more adventurous in their travel choices is hard
to say. What we do know is that older travellers are forming
a larger part of our market.
''Many are in very good health and there is nothing
restricting them if they have the means and the desire to
travel,'' Mr Morrison said.
The survey also identified travel preferences according to
Younger residents with no children were most attracted by
Australia, Western Europe and the UK; families with children
under 18 years preferred Australia, the Pacific Islands and
the UK; families with adult children favoured Australia,
North America and the UK; and older residents with no
children were the most likely of all to visit Australia (80%)
as well as the UK.